Class Specification

https://prezi.com/view/O5tizJHF9E6jz7TtGqbv/

Evaluation

Participation + In-activities + Attendance: 20%

Mid-Term Exam: 20%

Final Exam: 20%

Group Project (Report, Presentation, Discussion): 40%

Who you are?

I am the marketing manager of a sport company.

Final Project (Sports Marketing Planning) Guidleine

I. Situation analysis:

      This involves assessing the current market environment, including the target market, competition, trends, and other factors that could impact the business. This step involves gathering data and conducting research to identify opportunities and threats.

II. Three Marketing Plans

1. Marketing objectives: Once the situation analysis is complete, businesses need to set marketing objectives that align with their overall business goals. These objectives should be specific, measurable, achievable, relevant, and time-bound.

2. Target market: The next step is to identify and define the target market. This involves segmenting the market based on factors such as demographics, psychographics, and behavior. Once the target market is identified, businesses can tailor their marketing strategies and tactics to appeal to this audience.

3. Marketing strategies: Based on the situation analysis, marketing objectives, and target market, businesses need to develop marketing strategies that will help them achieve their goals. This may involve developing a unique value proposition, positioning the brand, developing pricing strategies, and identifying distribution channels.

4. Marketing tactics: After the marketing strategies have been developed, businesses need to identify the specific tactics that they will use to implement these strategies. This may include advertising, promotions, events, public relations, content marketing, and digital marketing.

5. Budget and resource allocation: Once the marketing tactics have been identified, businesses need to determine the budget and allocate resources to implement the plan effectively. This involves setting a budget for each tactic and determining how resources will be allocated to achieve maximum impact.

6. Implementation: After the budget and resources have been allocated, businesses need to implement the marketing plan. This involves executing the tactics that have been identified and monitoring their effectiveness.

7. Evaluation and control: Finally, businesses need to evaluate the effectiveness of their marketing plan and make adjustments as needed. This involves monitoring the performance of each tactic, measuring the results, and making changes based on the data collected.